Are you “Genetically Unemployable?” If you have trouble being an employee, you probably are a born entrepreneur like our first guest, Katie Delahaye Paine, aka The Measurement Queen.

Katie has been a pioneer in the field of measurement for three decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. In her words, this entrepreneur, CEO, and consultant talks about being “genetically unemployable.” Her motto, “You’re never wrong, just early,” is a reflection of her pioneering spirit, be it into new markets in the outset of Silicon Valley, new ideas, or starting new companies. She talks about idealisim, being involved in politics in New Hampshire, and making a difference.

Katie’s books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.

Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading promoter of standards in the PR and social media measurement field, most recently as the initial organizer of The Conclave that released social media measurement standards.

She started the first blog and first newsletter devoted exclusively to communications measurement. In 2013, she was inducted into PRNews’ Measurement Hall of Fame. She was named the Society of New Communications Research “Fellow of the Year” for her work in support of social media research.

More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog. In 2008, she was named one of PR Week’s Power Players for her advocacy of PR measurement. Her firm won both the 2009 and 2010 New Communications Award of Excellence for its breakthrough work in social media research.

After nearly three decades of measuring public relations, social media, and corporate communications, Katie Delahaye Paine has answered the question “What’s this stuff worth?” more times than she can count. In Paine Publishing’s 50 Shades of PR ROI, Paine documents 50 cases (supported by academic research) in which PR, media relations, public affairs, and social media have delivered tangible value.

Katie is a Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR). She was also an initial founder of the Institute for Public Relations Measurement Commission. She writes a regular column for PR News on corporate image and crisis communications and contributes to Communications World, PR Week, Business Marketing, and New Hampshire Magazine. She is also on the Advisory Board for the International Public Relations Research Conference (IPRRC) and serves on the Board of Trustees of Exeter Health Resources.

She really can’t help herself when it comes to writing and publishing. She’s the granddaughter of two newspapermen and the daughter of Ralph Delahaye Paine, former Managing Editor and Publisher of Fortune Magazine, and Nancy White, former Editor-in-Chief of Harper’s Bazaar. In her childhood, a typical family gathering would include a minimum of four magazine editors, a fashion editor or two, her uncle, the editor of a weekly in Vermont, and an author or two.

She is happiest on her sailing dinghy, a vintage 1960 Merrimac, or moseying around Shankhassick Farm in Durham, NH, where she lives with her cats Toulouse & Fergie, and free-range chickens.

Katie’s company: Paine Publishing