Lisa Hickey is CEO of Good Men Media Inc. and publisher of the Good Men Project. “I like to create things that capture the imagination of the general public and become part of the popular culture for years to come.”
Lisa Hickey is an American author, advertising consultant, and social media consultant. She is the CEO of Good Men Media, Inc. and the Publisher of Good Men Magazine as part of the Good Men Project. Lisa received a Bachelor of Arts in Psychology and Sociology from the University of Rochester in 1979 where she graduated Cum Laude. She went onto acquire a Certificate in Graphic Design from the Massachusetts College of Art in Boston, Massachusetts.
In 1999, Hickey opened her own agency, Velocity Advertising. The agency was known for offering full-service capabilities to clients regardless of their geographic location. Prior to Velocity, Lisa worked for companies such as Boston’s Heater Advertising (Renamed Red), Arnold Worldwide and Holland Mark Advertising. One advertisement she helped create while at Hill Holiday, a spot for Lotus Notes, has a permanent home in the Museum of Modern Art.
Lisa has also helped to resurrect Holland Mark, an agency that she had worked for in the late nineties. In 2007, Hickey was part of a team assembled by Chris Colbert to help re-open the previously troubled company.
In 2009, she teamed up with media critic Steve Hall and Edward Boches, Mullen’s chief creative officer to live tweet Super Bowl XLIII advertising. Hickey, Hall, and Boches were looking to explore how pre-game advertising exposure online and real-time reactions to Super Bowl television advertising may begin to change the nature of the “Water Cooler” chatter and how consumers interact with brands.
Good Men Media, Inc. is a multi-platform, multi-media company that aims to spark a national discussion around the question of “What does it mean to be a good man?” Good Men Media publishes The Good Men Project magazine, which has received mainstream media accolades for heralding “a new era of men’s magazines.”
The for-profit arm of the Good Men Project, Good Men Media, Inc., was founded in March 2010 by Lisa, an advertising veteran and social media consultant. Lisa is also the CEO. Good Men Media gives back a portion of proceeds to the Foundation in return for licensing the Good Men Project name. She was responsible for creating a plan, figuring out an operational structure, and raising investor funding.
Good Men Media is responsible for publishing the online magazine, The Good Men Project, and is also developing book, film and technological applications that all focus on men’s issues.