Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues.

Her own fascination with story began when she served as a designer and teacher of leadership programs and as a business school admissions officer. She came to profoundly appreciate the role story plays in professional achievement. Credentials are not enough to differentiate oneself in a competitive market. What tips the scales is often a compelling narrative that tells the deeper story of one’s achievements.

Esther completed her Master’s degree in Higher Education from Texas A&M University. She served as an admissions officer for Chicago Booth School of Business and taught leadership to Northwestern University undergraduate students. And she is an alumna of Kellogg School of Management’s Full-time MBA program as well as a lecturer in its Executive Education Program.

Buy Let the Story Do the Work on Amazon:

Esther’s book, “Let the Story Do the Work, The Art of Storytelling for Business Success” helps readers to never underestimate the power of a great story. Learn to leverage the elements of storytelling and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships. Available on Amazon.

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