As a social and serial entrepreneur with an obsession for business growth, Violette de Ayala is seasoned in the rocky road of self-employment and understands the challenges and obstacles women face when creating their own vision of success. Violette’s latest passion led her to create one of fastest-growing International Business Organizations for Women called FemCity® and is a virtual mentor to over 20,000 women.

She’s also the author of The Self-Guided Guru© Lessons for Everyday Humans and has been quoted in Success, Entrepreneur, CNBC, Yahoo Small Business, Business Insider News as a small business expert and in MarieClaire.

Violette has also been seen in featured campaigns in People, InStyle, Real Simple magazines. She served as part of The White House: Women Environmental Leaders Program and was a commissioned Keynote speaker for Accenture’s International Women’s Month Event, the SBA Regional Women’s Conference, and Luxury Brand Partners. FemCity has been seen in Gilt, Vogue, AP, Mashable and Fast Company and has over 100 locations in the US, Canada, and the Islands.

Violette and Stephen and have three kids that span mid 20’s to tween age. Their gracefully aging rescue dog, Cosmo is a frequent pseudo star on her Instagram.